Develop an overall theme for your case. The theme should be a clear bottom-line message why you should win, preferably in a single phrase or sentence.
“You ought to be able to put your bottom-line message on the inside of a matchbook.”
- Dwight D. Eisenhower
An effective theme often states in plain terms what the case is really about. In Winning at Public Speaking, Shane Read offers this example in regards to a breach of warranty case: “The defendant promised gold, but delivered mold.” That single line captures the essence of the case. Similarly, in a rape case, a defense theme might be: “This is a case of regret, not rape.”
