By the time you reach closing arguments the jurors will likely have already made up their minds about the case. Changing their minds at this point can be very difficult, so persuading undecided jurors should be a secondary goal.
he primary goal of your closing argument is to motivate the jurors who are already inclined to support your case. Give them the tools and reasoning they need to advocate effectively for your position during deliberations. In the deliberation room, jurors often have more influence over each other than attorneys do at closing, so empowering these jurors is often the most effective closing argument.
